SELL ON TOTDAY.COM
Pdf version click here

The platform is a combination of marketplace and ecommerce platform. When you create a product, the product will be sold in both the marketplace today.com and your own website.

2. EXPENSE & FEE

• 5% of the order amount if the buyer pays the order through your own payment gateway.

• 10% of order amount if the buyer pays the order through our system payment gateway

3. WHY TO CHOOSE TOTDAY.COM?

• IF YOU SELL IN OTHER MARKETPLACE

• You have no way to advertise your store if you sell in other marketplace except advertise in their system. For example if you sell in amaza.com, you have to put the link amaza.com/your_product for advertisement that means you spent 70% your budget to advertise amaza.com, only 30% budget is for your product.

• USE OTHER ECOMMERCE PLATFORM

• Your product will not be sold in a common marketplace

• The high budget at the start if you build your own platform

• The high transaction fee while you are still not sure about the result.

• USE TOTDAY.COM PLATFORM

• Your products are sold in today.com marketplace

• You own an ecommerce platform, you sell your products in your website

• You are freely and independently promote the brand of your store

• Keep in mind that your domain name is your brand. You can stop using us at any time without losing your activity history. We allow you to export your product to Excel files any time. 

• The lowest transaction fee, but you will get an expert ecommerce platform to sell your products.

• Multi languages, multi currency web store, it is very good for targeted advertisement

• We're not very good at graphical interfaces right now but remember that information technology is about getting information to the right users and search engines understand data structures rather than graphics.

4. HOW A WEB STORE LOOK LIKE

• If you sell only on our marketplace, you only need to sign up for an account then create your products, your product will be sold in today.com, titido.com

• If you following all guide below you can create your own expert web store look like:

2. SIGNUP A SELLER ACCOUNT

1. SIGNUP

https://totday.com/seller
Go to the above link and fill your basic information, note that email is the most important, the system will send you a verification link to verify that you own that email.

2. SET UP BASIC INFORMATION

Menu: Account / My store information

Link: https://totday.com/seller/store-info

After your email is verified, you can update your store information with the above link. It is better if you fill all the information, a few things you need to pay attention to:

• Store name

• Logo

• Background image

• Country: your country, important: it relates to shipping setting

• Currency : the currency will be used in your finance balance account. You will not be able to change it again.

• Sell international: if you set it to false then international buyers (who lives in different country from your above country) are not enable to buy your products

• Sell domestic: if you set it to false the buyers in your country are not able to buy your products.

3. HOST YOUR DOMAIN NAME

After sign up for a seller account you get a free sub domain, your web store address looks like this : https//your_store_id.totday.com, you find it at: Menu: Configuration / domain names , or at address: https://totday.com/seller/store-domain-list

• ADD A DOMAIN NAME

Menu Configuration / Add a domain name
Link: https://totday.com/seller/store-domain-add

• CLAIM YOUR DOMAIN

After adding a domain name, you will be moved to the domain names page, you need to point your domain to the IP as shown on the page. In your domain name panel manager you need add 2 records type A, one for with www and another for without www. And a TXT record to verify your domain name with us. Some things look like this:

After finishing your adding records, please click the claim button to verify your domain with us. You can refresh the page to know the status of verification, if status shows it is verified, please wait till 10 minutes for our system to finish hosting your domain. You can test https://your_domain.com to know the result

3. PRODUCT

1. CREATE NEW PRODUCT

When you create a product, your product will be translated to all available languages automatically. You should pay attention to  the top selected language and top selected currency, because it reflects what is the original language of the product you are typing, and the currency you use for price, cost…

• Product name

• Main category

The main categories list is a standard google category, you have to select this for where your product belong, your product will sold in this category in the marketplace

If you set up your self-defined categories, you don’t need to select this category again.

• Self defined category

It is a map between your own categories and our system standard categories, you can create your own self-defined categories at:
menu: Configuration / Add/Edit Product Category
Link: https://totday.com/seller/store-dcat-add

• Images: product images

• Video: product video

• Price: with currency is set at the top dropdown.

• Price2: put it blank or set it bigger than the above price, it is a strike price.

• Product description: ensure that its language is the language selected at the top dropdown menu. Otherwise the translator will translate wrongly.

• Brand: if you create brands, it will require a selection.

• Quantity: how many products do you have in stock? Put it blank if it is intimated

• Product data specification: add pairs of name & value

• Meta keywords: for search engine, search in your web and marketplace.

• Meta description: a quick overview of product description what will display in search engine, product feed. If you advertise with product feed, link the potential customers will see this.

• GTIN: UPC, EAN code, google shopping advertisement needs it seriously.

• MPN: if a product does not exist a GTIN, it is identified by manufacturer part number and brand

• Item units

• Weight in grams: important, it is used to calculate the shipping cost.

• Length

• Width

• Height

• Is flat rate shipping cost? You must either choose yes here or set up a shipping company.
  Flat shipping cost means that it is a fixed rate shipping cost, for example: you set $10 for this, that means when a buyer buys 5 products, the shipping cost  is $50.

• Flat rate domestic shipping cost: the flat rate shipping cost for buyers in the same country with you.  if selected yes for Is flat rate shipping cost, you need enter this value, otherwise you can leave it blank. Please take note that the currency is at the top menu dropdown.

• Flat rate Intl shipping cost: the flat rate shipping cost for buyers living in different countries.

• Handling time (days): how many days do you need to prepare the product for shipment?

• Order protection type: it is nearly a guarantee time what displays to buyers. 90 days that means buyers can open dispute for the order transaction within 90 days

• Product condition?

• External ID: your private product identified number, it does not display to buyers. If you put this in a new product the system will update the previous existing product with the same External ID. it is good for mapping your current system with today platform, import/export products

• External Link: it does not display to buyers but if you enter this value it will affect the product list, order details with a button to open the link. This is recommended for dropship sellers.

2. EDIT A PRODUCT

It is nearly same with create a new product, but pay attention to:

• Update: with 2 options:

• All languages: that means the translator will use the current editing product content as the original language and translate to all other available languages.

• Current language only: the system only updates product content with the selected language at the top dropdown menu. This is recommended for modify some words if translator translated not very well

3. SELF DEFINED CATEGORY

Menu: Configuration / Add/Edit Product Category

Link: https://totday.com/seller/store-dcat-add

Our standard categories are huge, they cover nearly all industries. That causes you to take time to select the category for a new product. You can create your own self-defined categories and map it to our categories. When you create a new product you will select the product category from your own categories instead of selecting from us. Your own categories are also displayed in your webstore, that make buyers feel your webstore is an expert.  For expert sellers we suggest you should have 5-20 owned categories.

4. PRODUCT WITH BRAND

Menu: Configuration / Add new brand

Link: https://totday.com/seller/store-brand-add

Link: https://totday.com/seller/store-brand-list

5. HOW TO DROP SHIP?

• Products

• When you create a product, use the External Link as the link of your product source.

• The button .Ex in the product list is a quick way to go to the link of the product source

• Processing order steps

• ORDER PLACED: When an order is placed, you can go and see an order detail, you can click the picture of the product and go to the link of the product source quickly. Place your order there

• PROCESSING: After place your order with dropship source, you will update the order with status PROCESSING and enter External order link what link to the order detail of the order with your dropship source

• SHIPPED: in the order processing list you will find an Ex. button  which allows you to go quickly to your external order, when your external is shipped you will update the today order with tracking code, tracking link and SHIPPED status.

4. SET UP SHIPPING COMPANY

1. WHY NEEDS THIS

Your product cannot be sold if you do not set up a shipping company or choose a fixed shipping rate (flat rate shipping cost) when creating the product. 

2. HOW IT WORKS?

• A shipping company will divide regions into ZONES, normally < 15 zones. And have some services to reflect the shipping time, weight allowed…

• A ZONE is numbered from 1, ex: ZONE1, ZONE2 …. You can ignore this because the system automatically creates them when you tell how many zones the shipping company has. You need to select regions for every created zone. For domestic shipping companies you will select provinces, for international shipping companies you need to select countries for every zone. For example ZONE1 includes: USA, CANADA…

• The shipping company should have at least a service, you can name a short name, ex: Fast, Next Day, Express…. The shipping company name and the shipping service will display to buyers. Ex if you named the company Fedex, the service is Express then the name Fedex- Express will display to buyers.

• Every combination of a ZONE and a Service name will create a Pricing table. Ex: if the company has 10 zones and 2 services then you will have 20 pricing tables. You will need time to enter the pricing steps for each pricing table.

• The regions in the same zone have the same shipping cost with the same service.

• Shipping company name: example: DHL Express

• Shipping from/Operating in: It normally is your country. Or Where is your warehouse located? Where do you ship your product from?

• Domestic Shipping, International shipping

• Domestic Shipping: your shipping company is used to calculate shipping cost for buyers from the same country as you, you will need to select provinces for every zone.

• International shipping: you will need to select countries for every zone.

• Currency in the pricing table: The pricing table using the currency is set here, which is the only thing different from the usual thing that uses the currency set at the top dropdown menu.

• Tracking Link: the link to track shipment, the tracking link should be in format https://web.com/xyz/?track=
  For example, you send an item with tracking number: 123456789 and a confirmation email containing https://web.com/xyz/?track=123456789 is sent to the buyer.

• Number of shipping zones: normally < 15

• Shipping service name: ex, Fast, ground ….

• Is active: enable/disable the shipping company

• Domestic Shipping: you will select provinces for every zone

• International shipping: you will select countries for every zone.

• HOW IT IS

• You need to ask your shipping agent for a pricing table.

• The pricing tables are lines of FROM, TO, COST, EXTRA WEIGHT UNIT, EXTRA WEIGHT RATE

• The price table is a table to express the sentence: "from weight...to weight...price..., each extra weight ....gram charge extra...."

• SHIPPING COST CALCULATION FORMULA

shipping_cost = cost +  CEIL((weight - from)/extra_weight_unit) * extra_weight_rate

• EXAMPLES

Take note that the pricing table uses the currency you set when creating the shipping company, the weight uses gram for unit

-If the product package weigh 800 gram the shipping cost is 69.00 (USD if the shipping company uses USD as currency)

-If the package weigh 25000 grams (25 kg), the shipping cost= 342.00 + CEIL((25000 - 23500)/1000)* 14.00 = 342.00 + 2 *14 =370.00 (USD)

-if the package weigh 30000 grams, the shipping cost= 411.00 (USD)

-the above table shows that it is a flat rate shipping by weight, 500 gram has shipping cost: 50 (USD)

5. CONFIGURATION

1. PAYMENT METHOD

Depending on where the buyer lives, we'll show available payment methods. Over time, we will integrate more payment methods as possible. At the moment you can give your own payment information, when the buyer buys your product and chooses the payment method the money will go into your account directly.

• PAYPAL

You need create API account with paypal : https://developer.paypal.com After you have APP and KEY, please go:

Menu: Configuration / Configuration list 

Link: https://totday.com/seller/store-site-setting-list

Set 3 parameters:

• PAYMENT_PAYPAL_CLIENT_ID

• PAYMENT_PAYPAL_CLIENT_SECRET

• PAYMENT_PAYPAL_TEST_MODE: on or off, for live set it off
  Something like this:

• STRIPE

You need create API account with paypal : https://dashboard.stripe.com/

After you have API KEY, please go:

Menu: Configuration / Configuration list

Link: https://totday.com/seller/store-site-setting-list
Set 2 parameters:

• PAYMENT_STRIPE_PRIVATE_KEY

• PAYMENT_STRIPE_PUBLIC_KEY

2. EMAIL SENDER

If you do not set an email sender every contact between you and your buyers is done through email info@totday.com which looks not expert for you. You should set an email sender by yourself.

Menu: Configuration / Configuration list

Link: https://totday.com/seller/store-site-setting-list
Set parameters with usual suggested value:

• SMTP_CHARSET: utf-8

• SMTP_CRYPTO: ssl

• SMTP_HOST

• SMTP_PASSWORD

• SMTP_PORT: 465

• SMTP_PROTOCOL: smtp

• SMTP_REPLY_TO_EMAIL: your customer support email address

• SMTP_REPLY_TO_NAME: Your business name

• SMTP_SEND_FROM_EMAIL: your customer support email address

• SMTP_SEND_FROM_NAME: Your business name

• SMTP_TIMEOUT: 90

• SMTP_USER

Gmail allows you to use it as an SMTP server but it needs a turn on low security on your google account, please research on keyword “use gmail as SMTP” to know how. Here is an example use gmail as email sender:

You can test email sender configuration by creating a new message by go menu Mailbox / New Message

3. BUSINESS CONTACT INFO

These information display at the footer of every page and contact page

• CONTACT_ADDRESS_NAME: your business name

• CONTACT_ADDRESS_ADDRESS1

• CONTACT_ADDRESS_ADDRESS2

• CONTACT_ADDRESS_CITY

• CONTACT_ADDRESS_COUNTRY

• CONTACT_ADDRESS_LATITUDE : to locate your address at google map

• CONTACT_ADDRESS_LONGITUDE: to locate your address at google map

• CONTACT_ADDRESS_STATE

• CONTACT_ADDRESS_ZIP

• CONTACT_PHONE_SUPPORT

• CONTACT_PHONE_TECHNIQUE

Here are an example of contact configuration:

4. GOOGLE ANALYTICS

To track and see visitors to your website, you need signup an account with google analytics: https://analytics.google.com

• TRACK_GOOGLE_ANALYTICS_GTAG_CONFIG

5. GOOGLE RECAPTCHA

To prevent your site from mass sending requests you need sign up an account with google recaptcha and get its API KEY & SECRET for your domain name: https://developers.google.com/recaptcha

• GOOGLE_RECAPTCHAR_KEY

• GOOGLE_RECAPTCHAR_SECRET

6. INJECTION CODE

To insert your own html code and insert any external javascript code into the web page. Please check this structure:

7. VERIFICATION META TAG CODE

Google, facebook,... may need to verify your web store, you can choose verify by insert meta tag to do that:
Set the value for INJ_HEAD_END

An example for verification with google merchant center: INJ_HEAD_END: 

8. OTHERS, important is bold

• GOOGLE_MERCHANT_TOS_IDENTIFIER_EXISTS

• GOOGLE_MERCHANT_TOS_IMAGE

• GOOGLE_MERCHANT_TOS_POLICY

• GOOGLE_RECAPTCHAR_KEY

• GOOGLE_RECAPTCHAR_SECRET

• INJ_BODY_BEGIN_HTML

• INJ_BODY_BEGIN_JS

• INJ_BODY_END_HTML

• INJ_BODY_END_JS

• INJ_BODY_HTML_POS1

• INJ_HEAD_BEGIN

• INJ_HEAD_END

• INJ_HTML_BEGIN

• INJ_HTML_END

• SOCIAL_FACEBOOK: if it is filled then a facebook link is displayed at the footer of every page.

• SOCIAL_INSTAGRAM

• SOCIAL_PINTEREST

• SOCIAL_TITOK

• SOCIAL_TUMBLR

• SOCIAL_TWITTER

• SOCIAL_YOUTUBE

• TRACK_FACEBOOK_PIXEL_CODE

• TRACK_GOOGLE_ANALYTICS_GTAG_CONFIG

• TRACK_GOOGLE_EVENT_CONVERSION_SEND_TO

• VIDEO_EMBED_LINE1: use for tool / video library

• VIDEO_EMBED_LINE2

• VIDEO_EMBED_LINE3

• WEB_ADMIN_EMAIL

• WEB_COPYRIGHT_YEAR

• WEB_CUSTOMER_SUPPORT_EMAIL : 

• WEB_DESCRIPTION

• WEB_FAVION_ICON: a small icon, size < 200 px

• WEB_FOOTER_CERTIFICATE_HTML

• WEB_KEYWORD

• WEB_LOGO_BIG: your big logo, when a page without an image, this image will be used. The size should be bigger than 500 and less than 2000 px

• WEB_LOGO_SMALL: your small logo that display at the top left corner, it should be a transparent image with size bigger 50px and less 200px

• WEB_NAME : store name, business name …

• WEB_WATER_MASK_IMAGE

Here is an example of configuration:

6. ORDERS

1. ORDER STATUS

• PLACED: the order is successful payment, you should check payment  risk information to decide to ship the order or not

• SHIPPED : after you add a tracking number for shipment, you should change the order’s status to SHIPPED

• AWAIT_PAYMENT

• CANCEL : you cancel an order and change status to cancel, a full refund will be issued for the order.

• FINISH

• RETURN

• REFUNDED: you refund an order and change status to refund, a full refund if you leave an amount blank, or a partial refund amount will be issued for the order.

• PROCESSING: in case you need time to prepare for shipment you can change the status to PROCESSING so the buyer can know that you are handling the order. This feature is useful for dropships. 

• DELAY

• DELIVERED

• DISPUTE_AWAIT_RETURN

• DISPUTE_IN_PROGRESS

• DISPUTE_FINISH

• DISPUTE_APPEAL

• BUYER_REQUEST_CANCEL

2. ORDER PROCESSING STEPS

Standard procedures for processing an order:

• PLACED -> SHIPPED : you add track a number and change status to shipped

• PLACED -> PROCESSING -> SHIPPED

• PLACED -> CANCEL

• PLACED -> REFUND

• PLACED -> PROCESSING  -> CANCEL

• PLACED -> PROCESSING -> REFUND

• SHIPPED -> CANCEL (full refund but different email notice)

• SHIPPED -> REFUND (full refund if leave amount input blank)

• SHIPPED -> REFUND (partial refund if amount input is entered)

3. EDIT AN ORDER

• Status: set new status for the order

• External order link: leave it blank, or in case you dropship the order you may need remember the dropship source’s order link

• Tracking code: enter the tracking number when you ship the order here, and change the status to SHIPPED, a shipment confirmation email will be sent to the buyer.

• Shipping company: what shipping company do you use to ship the order?

• Tracking Link: this link combines with tracking number to create a full link in format : https://web.com/xxxyz/?track=12345678 , the buyer can click that link and check for status of the shipment

• Shipping proof photo: evidence you shipped the order.

• Order amount: read only

• Previous refunds: read only

• Refund amount (USD): in case you want a partial refund, you need enter the refund amount here and change the status to REFUND. Leave it blank for a full refund.

• Admin notes: private note for you. This note displays only to you.

• Message to customer: this message is sent to the buyer, this may be the reason to cancel the order, guide to use… you can leave it blank.

Menu: Orders / all orders

Link: https://totday.com/seller/store-order-list

• Contact: click the button for a quick email to the buyer

• Detail: view order detail

• Track: if the order is shipped with tracking link and tracking number, click this button will open the tracking web

• Ex. : if you enter value for External order link when edit the order,  click button to open the External order link

• Edit : edit the order

7. PAGE

1. WHAT IS IT?

The page is the content that changes little, is fixed in some position on the website, it often has the following articles: About us, terms, policies, help ....

2. MINIMUM REQUIRED PAGES

For expert seller you need at least these pages -alias:

• About us  -  about-us

• Contact us - contact

• Shipping & Delivery - shipping-delivery

• Refunds & Returns Policy - refunds-returns-policy

• Terms and Conditions - terms-and-conditions

• Privacy Policy - privacy-policy

• Payment methods - payment-methods

If the pages are created by default, you can change the name, content but please ensure you have pages with the alias like above.

3. PAGE CATEGORY

In case you have many pages, and need to divide them into groups, you can create page categories.
Menu: Page / Add page category
Link: https://totday.com/seller/store-page-cat-add

8. BLOG

1. WHAT IS IT FOR?

Blogs are things you can write on every day, suggested content related to the products you sell, your business activities... The content here is not only to bring information to buyers, but also to serve the SEO purpose for your website, You need create blog category before creating a blog post
Menu: Blog / New Post
Link: https://totday.com/seller/store-blog-post-add

2. BLOG CATEGORY

To divide blog posts into different groups.
Menu: Blog / Add blog category
Link: https://totday.com/seller/store-blog-cat-add

9. MAILBOX

1. INBOX

All contact messages from the contact page are stored here.

2. BE SOLVED

It's a checkmark to make sure you don't miss any messages and every request is answered

3. NEW MESSAGE

Create a new email from the server

4. SENT

10. FINANCE

1. Request withdrawal

• Balance amount : total amount you have

• Reserved amount: holded amount

• Available amount: the amount you can withdraw to your bank account

Show your withdrawal history

3. All Transactions

All action affect your balance: order placed, refund, cancel, invoice, fee

4. Holded transactions

When the buyer pays  orders using our payment gateway, to prevent fraud, potential dispute, buyer protection …  the amount may be holded up to 60% and 30-90 days. All holded amount are showed here with released date

5. Invoices

The invoice is generated monthly. Keep in mind that we charged 5% for orders using your payment gateway, 10% for orders using our payment gateway. We also need to pay VAT to the Vietnamese government so the rate after VAT is 5.5% and 11% respectively.

11. TOOL

1. PHOTO

Use this to store photos on the server.

2. VIDEO

Use this to store videos on the server. You can set up some text and watermark for the video. Go menu: Configuration and set value for:

• VIDEO_EMBED_LINE1

• VIDEO_EMBED_LINE2

• VIDEO_EMBED_LINE3

• WEB_WATER_MASK_IMAGE

3. IMPORT/EXPORT PRODUCTS

By default we turn off Import products.

12. STATISTICS

1. BEST SELLER LIST

2. MOST VIEW

3. OUT STOCK

4. PLACED ORDERS

5. CANCELED ORDER

6. REVENUE

7. KEYWORDS

Keywords visitors typed in search box

13. ACCOUNT

1. UPDATE STORE INFORMATION

2. CREATE A NEW STORE

You can create many stores as you need

3. STORE LIST

All store you manage

4. ADD A SUB ACCOUNT

You can invite someone who has an account with you today.com to manage your accounts, the sub account has only limited rights: handle orders, add/edit products… do not have right to modify and see configuration

5. SUB ACCOUNT LIST

6. MANAGEMENT INVITATION

You are invited by someone to manage his account

7. CHANGE PASSWORD

8. UPDATE INFORMATION

14. SUGGESTIONS TO PROMOTE YOUR STORE

1. SITEMAP

Your sitemap located at: https://your_domain_name.com/sitemap.xml
You should submit your sitemap to google webmaster https://search.google.com/search-console/about, bing, yandex …

2. PRODUCT FEED

The feed may be used for google merchant, facebook advertisement.
For expert sellers you should sign up for Google merchant. https://merchants.google.com

• Feed for ship to US, language is english, currency is USD:
  https://your_domain_name.com/tool/gm?lang_id=1&cur_id=1&countries=US

• Feed for ship to USA,Canada, language is english, currency is USD:
  https://your_domain_name.com/tool/gm?lang_id=1&cur_id=1&countries=US,CA

• Feed for ship to Vietnam, USA, language is Vietnamese, currency is VND:
  https://your_domain_name.com/tool/gm?lang_id=2&cur_id=1&countries=US,VN

15. TECHNIQUE QUESTIONS AND ASK FOR SUPPORTS

If you read in a language other than English and do not understand, please switch to the English version. For any support request please contact:

• Email: vinhdh@hoavinh.com

• Phone: +84 905353579

• Facebook: https://www.facebook.com/nhungquyky

• SKype: vinhdh@hoavinh.com